WWW: Good links to other theories including involvement with Marxism. Thought-out examples of relevant products in society as well as ones specific to what we see in the media.
E.B.I: Consider how the theory could be used in exam questions/your section B case study.
TO IMPROVE: I could link Hegemony to representation in exam questions and, depending on the case study, Hegemony can be linked to zeitgeist amongst other representation factors. Such as women being represented in magazines.