Audience Research
Research of E4s demographic.
E4 promote the use of advertisements on their channel and
give information into their demographic and the kind of audience that they get, I researched this due to my breif being of a similar demographic.
Here’s what they said;
“Why advertise on E4?
•E4 and E4 +1's Share of Commercial Impacts holds steady
very strong for 16-34s. Furthermore within its competitive set E4 is the top
converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s.
•Through research, we know that E4 viewers are predominantly
young and upmarket, but they’re also fashion conscious, sociable, connected,
heavy internet users, they love going out and tend to use advertising as one of
their many information sources. They are also likely to be opinion formers and
more likely to talk about brands and convince them to try them out.
•E4 and E4+1 reach over 8.9m people each month. On top of
this it has a young and upmarket viewing profile, with; 52% of viewers 16-34
(Vs 23% Total Commercial TV), 43% ABC1 (Vs 38% Total Com) and 61% female (Vs
54% Total Com TV). “
E4 is also available on; Freeview, DSAT and cable, and E4 HD
on Sky which give them a wide audience.
Based on what they say in their advertisements page the
channel is popular and has a stable audience for 16-34 year olds (only slightly
out of my target audience of 15-35). The research also stated that the majority
of viewers are ‘young and upmarket, but they’re also fashion conscious,
sociable, connected, heavy internet users, they love going out and tend to use
advertising as one of their many information sources’- this is ideal for
companies wishing to advertise on the E4 channel.
Stats broken down;
E4 AND E4+1 have an audience of over 8.9m people each month.
52% of viewers are 16-34.
43% in the class ABC1 (upper middle class, middle class and
lower middle class)
61% Female.
It seems that just over half their audience is 16-34 year olds and the majority of viewers are females.
7 OF THE TOP 10 converting programmes for 16-34 year olds
are on E4.
They are;
2- How I met your mother
3- Brooklyn nine nine
4-My mad fat diary
5-Two broke girls
6-The inbetweeners
7-Troy
(Info found on E4s Quarterly update PowerPoint)
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