Glue: TV advertisement

Through looking at TV advertisement scenes for shows, I have decide I would like to take the second option of my brief and create a 2 minute moving image suitable for marketing.
Also, leading on from past research I decided to review the advertisement for Glue. I personally was intrigued by the few advertisements and prints that where published before the show came out. Being a fan of the crime/mystery genre, I thought this advert used great in depth cut scenes that where highly detailed to create an atmosphere of mystery, as it also resisted from giving too much of the programme away. Without knowing the back story of the programme, by the end of the advertisement you get an idea of  what its about; the crime genre can be easily presented by; the shots of the bloody hand, crumpled up newspaper reading 'murder' and the final shot of the police officer at a crime scene- also we can assume that the guy running through the fields would be a victim as due to his facial expressions and frantic running could imply he's trying to escape.